2月22日,Discovery探索频道在全球同步发布纪录片《探索中国奶粉新高度》,通过高清镜头零距离记录中国乳业的发展现状,探秘中国奶粉生产背后的科学奥秘。纪录片发布首日,全平台观看量便突破3000万人次,在微博、B站、抖音、YouTube、TikTok等数十家海内外平台走红。
On Feb 22, Discovery Channel released the documentaryExploring China's New Dairy Powderglobally, recording the development of China's dairy industry and exploring what’s the science behind Chinese milk powder. On the first day of its release, it was watched 30 million times and became popular on media platforms at home and abroad including SinaWeibo, Bilibili, TikTok, YouTube and so on.
Discovery的探索官Rachele,来自意大利,曾经采访过全球多家知名企业。她表示,在来中国的前几年,被问及最多的问题,就是如何才能买到国外的奶粉。但如今,这个情况在悄然改变,“最好的奶粉就在中国”,是什么在改变中国奶粉?这些变化是如何一步步实现的?Discovery带着这些疑问,选择走进中国乳业,通过深入君乐宝的牧草种植基地、奶牛养殖牧场、奶粉工厂,从源头开始一探究竟。
Rachele, the Discovery host, comes from Italy. She has interviewed people from famous enterprises around the world. She said that in the first few years that she lived in China, a question that came up frequently was where to buy imported milk powder. But now, the situation is changing. "The best milk powder should be in China.” What is changing in Chinese milk powder? How are these changes taking place? With these questions, Rachel went to Chinese dairy enterprise Junlebao Dairy, and visited its grass plantation, dairy farming base and milk powder factory.
养好牛:中国奶牛的轻奢生活
每年有上千万名宝宝在中国出生,要满足他们的营养需求,无疑需要特殊的加持。Rachele来到的第一站,是奶牛养殖基地,这里的“挤奶黑科技”让Discovery的探索官惊叹。
Millions of babies are born in China every year. To fulfill their nutritional needs, there should be concentrated efforts. Rachele first visited Junlebao Dairy’s dairy farming base. The hardcore technology here impressed the Discovery host very much.
不同于传统的挤奶方式,这里的奶牛只要排队站上自己特定的“岗位”,大转盘就能够给80头奶牛同时自动化挤奶。而且,这些自动化设备的智能设定会最大程度地保证奶牛的舒适。设备使用的吸奶器模拟了小牛吃奶的吮吸感,在感受到没有奶的时候自动脱落。
This giant turntable is a big departure from traditional farming methods, the equipment can milk 80 cows simultaneously assuming the cows remain at their posts. The facility is packed with intelligent equipment to maximize the cows’ comfort. The milking machine recreates the sensations of a feeding calf. And when there is no milk left, it can automatically detach itself.
最让Rachele不可思议的是,挤出的生牛乳通过170米长的低温洁净管道直接进入工厂加工,从挤奶到加工只需两个小时,无需运输与存储。“看不到一滴奶,但是奶粉已经加工好了!”
The most unbelievable thing for Rachele is that the raw milk here goes directly to the processing plant through a 170-meter-long low-temperature tube. There is no extra transportation or storage. It takes only two hours before the milk enters the processing steps. "Without seeing a drop of milk, the milk powder is produced!"
这项“鲜奶密闭传输系统”技术是获得了中国专利技术认证,确保了产品的安全、营养、新鲜、高品质,也保留了牛奶中更多的活性营养成分。
This system has obtained the certification of Utility Model Patent. It can guarantee the safety, nutrition, freshness and quality of the product and help retain the active nutrients in milk.
奶牛高效的工作离不开舒适的生活。君乐宝的牛舍,可以同时照顾好12万头奶牛的饮食起居与身体健康,这其中的“奥秘”是每一头奶牛都佩戴着智能项圈,通过大数据精准识别奶牛每天的反刍、运动和发情情况,对奶牛的健康状况进行实时反馈,同时将产奶量录入系统做好统计,为生产提供了高效、快捷、准确的第一手资料,实现智能化奶牛饲养。
The cows’ job are built around a comfortable life. Junlebao's cowshed can take good care of 120,000 cows at the same time. The secret is that each cow is fitted with a smart collar, which can accurately identify the rumination, exercise and oestrus conditions of cows every day through big data and relay real-time data about their health. It will also input the milk yield into the system and output statistics, which provides efficient, fast and accurate first-hand data to realize intelligent feeding.
种好草:牛的专属厨师都是“博士”
在这里,奶牛们一天的伙食费达到了80块钱一天。这个价位的餐标在奶牛界是一种什么样的标准?Rachele的第二站是种草基地。
Here, the food expenses for each cow is an incredible 80 yuan ($12.6) a day. To figure out what this kind of price is like in the dairy industry, Rachele's second stop is the grass plantation.
君乐宝的种草基地位于张家口,是中国燕麦的三大主产区之一。这里生产的燕麦草,在收割时牧草不是金黄色,而是绿色,原来燕麦草在灌浆期(乳熟期)营养成分更为全面,很容易被奶牛吸收,所以收割的牧草都是绿色,君乐宝不惜成本为奶牛供给好的食材。
Junlebao Dairy’s grass plantation is located in Zhangjiakou, which is one of the three main oat producing areas in China. People harvest the grass whenit is greenrather thangolden yellow.The reason for this is that theoat grass has the most nutrients during this grain filling period, which makes it easier to be absorbed by dairy cows. That’s why they harvest when it’s green. This is to prepare the best food for cows.
君乐宝在张家口坝上草原布局了38万亩专属草场,君乐宝与中国农业大学草业研究所合作,在品种改良等方面取得重要突破,牧草品质已接近国际水平,大大减少了对国外的依赖。
Junlebao planted around 253 square kilometers of grassland on Bashang Grassland in Zhangjiakou. Through working with the grassland research institute of China Agricultural University, Junlebao made key breakthroughs in variety improvement of the grass, which has improved the grass quality to an international level and greatly reduced the dependence on foreign product.
截至目前,君乐宝共拥有牧草种植基地50万亩。君乐宝表示,自有草场是全产业链的起点,是奶牛养殖的基础。通过自己种植牧草,把产业链延伸到最上游的牧草环节,从而真正做到全产业链自有和自控,从一株草开启优质奶粉的孕育。
Up to now, Junlebao owns around 333 sq km of grassland. According to the company, such self-owned grassland is the starting point of Junlebao's whole industrial chain and the foundation of how they raise their cows. Cultivating their own top-tier grass is key to building up a fully-controlled and independent production chain.
奶粉也有“身份证”:“一罐双码”安全追溯系统
据经济日报报道,自2016年起,中国婴幼儿乳粉市场规模持续扩大,成为全球第二大婴童消费市场,2019年市场规模达近2000亿元。而像君乐宝这样的现代化工厂,支撑起每年数千万中国宝宝的奶粉需求,中国消费者越来越信任国产奶粉。中国乳制品工业协会数据显示,2019年国内婴幼儿奶粉占据了67%的市场份额,成为滋养中国宝宝健康成长的主力军。
According to the Economic Daily, China's infant milk powder market has continued to expand since 2016 and has become the world's second-largest market. Its market size reached nearly 200 billion yuan ($ 31.7 billion) in 2019. Modern dairy enterprises like Junlebao Dairy is the backbone to meet the milk powder demand. Chinese consumers are becoming increasingly reliant on domestic milk powder products. According to the data of China Dairy Industry Association, domestic infant milk powder product accounted for 67 percent of the market share in 2019 and has become a major force to nourish the healthy growth of Chinese babies.
好奶粉到底是怎么生产出来的?在Discovery的镜头下,Rachele看到了仿佛科幻电影里未来工厂的场景:
How is the milk powder produced? Following the Discovery’s camera, the factory is like the set of a sci-fi film:
牛奶进到工厂,要经过除菌分离、均质、脱气、巴氏消毒,再到后续的四效蒸发系统。生产线上遍布了1500多个数字传感器,所有生产流程都是完全智能化,高科技设备有条不紊地完成着每一个环节。
When milk enters the factory, it is sterilized and separated and then goes through homogenization, degassing and pasteurization, and then its transported to the subsequent four-effect evaporation system. There are more than 1,500 digital sensors on the production line. All production processes are completely intelligent. High-tech equipment completes every process in order.
虽说是奶粉加工厂,但操作人员并没有跟牛奶发生直接的接触,只需要待在中控室里,就能确保各项操作准确无误。
Although it is a milk powder processing plant, the operators finish the procedures without touching any of the fresh milk. They only need to stay in the control room to ensure exacting standards.
这座工厂生产的每一罐奶粉在罐底和罐内各有一个二维码,扫描罐底码,就可以看到它的原料、牛奶,它的成品的检验报告,就像人的身份证一样,这罐奶粉等出厂时,它所有的信息拿手机一扫就可以全部知道。
Under and inside every tin of milk powder produced by this factory, there is a QR code. By scanning the code at the bottom, you can look up the inspection report of its raw material, the milk and its finished products. When this tin of milk powder leaves the factory, consumers can find out all about it just by scanning it with their mobile phones.
"一罐双码"是君乐宝率先发起的一次奶粉行业的安全追溯系统的创新,是食品安全追溯体系的创新模式,可以较大限度地保障产品品质安全。
The QR code system is an innovation initiated by Junlebao Dairy to trace the safety of the milk powder in the industry. It is a new model of the food safety traceability system, which can ensure the product quality and safety to a large extent.
制胜的关键,科研的大脑
从生产到质检,每一罐奶粉都需要其间各个步骤紧密地配合,是什么在保障这座超级工厂的高效运转?君乐宝乳业集团董事长兼总裁魏立华说:他们有一个至关重要的“超能力”,那就是“科研的力量”。
From production to quality inspection, making each tin of milk powder requires massive amounts of coordination. What is the key factor to guarantee the smooth operation of the modern factory? Wei Lihua, founder of Junlebao Dairy Group, said: there is a special “superpower”, which is "the power of scientific research".
科技研发是企业的大脑,也是创新的源头,决定科技创新方向的,是消费者对营养健康的需求。例如,君乐宝的科研团队基于妈妈们的实际需求,深入研究着各类营养物质,从中找到优质的解决方案,并建立母乳研究院,以母乳为标杆,进行配方研究。
Science and technology are like the brain of enterprises and the caption of innovation. What determines the direction of scientific and technological innovation is consumers' demand for nutrition and health. For example, based on the actual needs of mothers, Junlebao Dairy's research team has studied various nutrients in-depth, found out high-quality solutions and established a breast milk research institute to conduct formula research based on breast milk.
君乐宝专家告诉Rachele:每一种营养物质都不容忽视,低聚糖、小分子蛋白、活性益生菌等成分的细微差异,对孩子的发育都有不同的影响。
An expert working at Junlebao Dairy told Rachele that no nutrient can be ignored. The subtle differences of oligosaccharides, small molecular proteins, active probiotics and other components can have different effects on children's development.
2021年,君乐宝继续加码科技,投资5亿元的研发中心——“君乐宝奶业创新研究院”正式投入使用。
In 2021, Junlebao Dairy continued to make efforts in technologic innovation. It invested 500 million yuan to build the Junlebao Dairy Innovation Research Institute and put into use.
这所研究院如同“科研的大脑”,科技赋能全产业链一体化模式的每一个环节。
The institute is like the "brain" of scientific research, which empowers every step of the whole industrial chain.
从土壤研究、牧草种植、奶牛遗传育种、生产加工、工艺技术、食品安全质量,涉及全产业链每一个环节的研发技术都在这里。这所研发中心聚集了君乐宝优秀的研发人员及工艺技术设备。在参观中看到的各个流程的精准运作,都是因为有这样一个强大“幕后指挥”。
They study everything from soil conditions to grass planting and cow genetics and breeding, from milk production and processing technology to food safety indicators and quality testing. It looks at every link of their manufacturing chain. This place assembled the advanced processing technology and equipment. The precise operation of each process is overseen by the powerful conductor.
君乐宝优化配置全球优质资源,对标国际高水平的研发,建设优于国际标准的现代化牧场、智能化高科技领先的工厂,在全球范围内优选头部供应商,并搭建起领先国际水准的食品安全管理体系,就是为了生产出可以享誉国际的好产品。
Junlebao Dairy has optimized high-quality resources around the globe, stay close to international high-level research and development, built a modern pasture and intelligent factory superior to the international standard, selected leading suppliers all over the world, and established a food safety management system leading the international standard, in order to produce good products that can be recognized by international standards.
这也是吸引Discovery探索频道走进中国乳业的另一个原因:中国乳业企业立足于国际和未来的长远规划。
This is also another reason that Discovery dug into China's dairy industry: Chinese dairy enterprises are focusing on the international market and making long-term plans.
“未来最好的奶粉企业在中国。”魏立华表示:“君乐宝以先进的平台、合作伙伴和人才,引领全球乳业领域研发水平,努力成为当之无愧的国之荣光。”
"The best milk powder enterprise in the future should be in China," Wei said. "Junlebao Dairy is gathering advanced platforms, partners and talent in the global dairy industry, and strives to become a well-deserved honor in the country."
《探索中国奶粉新高度》纪录片,是一部Discovery走进中国乳业深入探索奶粉生产全产业链的纪录片。可见,中国奶业的发展正在引发全世界的关注,中国乳业也正在成为改变世界乳业格局的新兴力量。
Exploring China's New Dairy Powderis a documentary about entering China's dairy industry and exploring the whole industrial chain of milk powder production in-depth. It can be seen that the development of China's dairy industry is attracting worldwide attention, and China's dairy industry is also becoming an emerging force to change the pattern of the world's dairy industry.(文章来源:中国日报)
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